The Beginning
IDEE Was Founded
IDEE began in 2000 with a belief that eyewear should reflect personal style and everyday confidence.
The Journey2000Since 2000
Going Global
Our First Shoot Abroad
IDEE’s first international campaign shoot took place in South Africa.
A First for Eyewear
The First Celebrity Campaign
IDEE’s first celebrity campaign featured Alia Bhatt, Varun Dhawan and Sidharth Malhotra.
Design
An Italian Point of View
An Italian designer joined IDEE, bringing a new design perspective to its eyewear collections.
Into Optical
The Optical Collection
IDEE launches a new optical collection for everyday eyeglasses.
On Screen
That’s So Me
Siddhant Chaturvedi starred in IDEE’s “That’s So Me” campaign film.
Twenty-Five Years
XXVM and XXVL
To celebrate 25 years, IDEE introduced XXVM and XXVL, each with two clip-ons.
A New Tier
IDEE Black
IDEE Black introduced refined frames with distinctive gold-lattice temples and a signature presentation box.
20002008201220172021202220252025
New Arrivals.
Shop new arrivals
25 years · Limited edition
Three looks. One Frame
A special edition to make our 25th year memorable for you, too.
See the edition →Collections Worth a Look
IDEE Eyewear. Style, clearly yours.
Shop NowShop by category
Start here.
Shop by shape
Find your shape.
Pick up where you left off
Recently viewed
Most loved
Best sellers.
Edits
Collections worth a look.
Six questions. Every style ranked for you.
About IDEE
IDEE makes frames and sunglasses of world-class quality at a fair price, made to match your style and reflect your spirit.
Sunglasses and eyeglasses for men, women and kids, plus IDEE Black, our handcrafted Italian-designed line.
Our story1-year warrantyOn website orders
Free shippingOn prepaid orders
7-day exchangeRs 200 courier fee
Cash on deliveryAvailable across India
Shop by category
Start here.
Shop by shape
Find your shape.
Most loved
Best sellers.
Edits
Collections worth a look.
Edit · For herCat-eye, sharpenedSharp wings, soft colours.Shop cat-eye
Edit · LensesGlare off. Colour onPolarised lenses for bright days.Shop polarised
Edit · Just landedNew arrivalsJust landed this season.Shop new arrivals
Edit · IDEE BlackOur most considered framesMade to be noticed.Enter IDEE Black
Our story · Since 2000Your look. Your rules.Twenty-five years of eyewear, from our first frame in 2000 to IDEE Black.Read our journey Pick up where you left off
Recently viewed.
1-year warrantyOn website orders
Free shippingOn prepaid orders
7-day exchangeRs 200 courier fee
Cash on deliveryAvailable across India